The Ultimate Shopify SEO Checklist for Pinterest

Launching a Shopify store is just the first step—getting found by customers through search engines is what drives real growth. Search Engine Optimization (SEO) is the process that helps your store rank higher in search results, bringing in more organic (free) traffic. Here’s a straightforward, actionable guide to Shopify SEO for beginners.

What Is Shopify SEO?

Shopify SEO involves optimizing your online store so it appears higher in search engine results for relevant keywords. This includes improving product pages, collections, images, and overall site structure so search engines can easily understand and recommend your content.

Step 1: Set Up the Basics

-Mobile-Friendly Theme: Choose a responsive Shopify theme. Google uses mobile-first indexing, so your store must look and work well on mobile devices.

-Google Analytics & Search Console: Install Google Analytics to track visitors and Google Search Console to monitor search performance and fix issues.

-Bing Webmaster Tools: Don’t forget Bing—add your store to Bing Webmaster Tools for extra visibility.

Step 2: Keyword Research

-Find Keywords: Identify keywords your customers are searching for. Use free tools or jot down terms that describe your products and collections.

-Map Keywords: Assign primary keywords to your homepage, collection pages, and product pages. For example:

-Homepage: “Eco-friendly backpacks”

-Collection: “Vegan leather backpacks”

-Product: “Vegan leather travel backpack”

Step 3: Optimize On-Page Elements

-Titles & Headings: Include your main keyword in the page title and H1 heading. Make them clear and relevant.

-Meta Descriptions: Write concise meta descriptions for each page, using primary and secondary keywords. This helps search engines and encourages users to click.

-URLs: Keep URLs short, readable, and keyword-rich (e.g., /vegan-leather-backpack).

-Product & Collection Descriptions: Write unique, informative descriptions for every product and collection. Avoid copying manufacturer text.

-Image Alt Text: Add descriptive alt text to every image, using relevant keywords to help with image search rankings and accessibility.

Step 4: Technical SEO Essentials

-Sitemap Submission: Shopify automatically generates a sitemap at yourstore.com/sitemap.xml. Submit this to Google Search Console and Bing Webmaster Tools so search engines can crawl your site.

-Preferred Domain: Set your preferred domain (with or without www) in Shopify’s domain settings to avoid duplicate content issues.

-Site Structure: Organize your store logically: Homepage > Collections > Products. This helps both users and search engines navigate your site.

Step 5: Content & Internal Linking

-Blogging: Start a blog to answer common questions, share product tips, and target new keywords. This can drive additional traffic and build authority.

-Internal Links: Link between related products, collections, and blog posts to help search engines discover your content and keep visitors engaged.

Step 6: Monitor and Improve

-Track Performance: Use Google Analytics and Search Console to see which pages get traffic and which keywords bring visitors.

-Continuous Improvement: SEO isn’t a one-time task. Regularly update your content, add new keywords, and fix technical issues as they arise.

Quick Shopify SEO Checklist

-Choose a mobile-friendly theme

-Set up Google Analytics & Search Console

-Research and assign keywords

-Optimize titles, descriptions, and URLs

-Add alt text to images

-Submit your sitemap

-Organize your site structure

-Start a blog and build internal links

 

---

 

Mastering these basics will set a strong foundation for your Shopify store’s SEO, helping you attract more customers and grow your business over time. Remember, focus on the essentials—small, consistent improvements can yield big results.

When you click on and/or make a purchase through an affiliate link placed on our website, we may receive a small commission or other form of compensation at no additional cost to you.

The great news is that Shopify provides a 3-day free trial along with 3 months of access for only $1, allowing you to explore the platform without any risk.

→ Click here to go to Shopify, enter your email address, and select the “Start free trial” option.